RESEARCH
A secondary world framework for researching and testing ideas.
If you’re not applying a narrative-driven approach, your strategy risks less accurate, less engaging, and less effective results. Yesterday’s innovation isn’t innovating in tomorrow’s world.
In an ever-evolving business landscape, staying ahead means thinking beyond the conventional. Using Fictional Twins™, we craft bespoke parallel universes in a narrative research approach to R&D, strategic planning, innovation, and problem-solving.
Fictional Twins™
Explore another dimension of research and innovation.
Your Fictional Twin™ is designed to guide you and your team through the process of building a secondary world, leveraging diverse environments to inform your strategic planning and problem-solving process to advance innovation for your organization.
Discover the place where your vision and the world meet.
*This course is currently in development
Introduction to Fictional Twins
Start with an introduction to the concept of Secondary Worlds and its relevance to organizational development and strategic planning.
Defining Your Twin Parameters
Identify and establish the benchmarks that define your secondary world and align with your real-world goals.
Characters and Scenarios Development
Develop scenarios and personas that inhabit your secondary world — stakeholders, leaders, users, customers, etc.
Simulations and Modeling
Simulate business operations in the secondary world and begin applying, testing, and improving the established parameters and scenarios.
Analysis and Insights
Analyze the outcomes of the simulations to derive actionable insights applicable to the real world.
Innovation and Strategy Workshop
Leverage insights from the Secondary World to brainstorm innovative solutions and strategies.
Implementation Planning
Develop an actionable plan to implement the strategies and innovations identified in the previous week.
Review and Iterate
Review your new world, gather feedback, and identify areas for iteration and further exploration.
A Fictional Twins™ framework needs more than a narrative if it’s going to engage internal teams and external audiences. We work with you to produce the right worldbuilding artifacts you need to communicate your vision, including:
Conceptual art and design
Motion graphics and animation
Websites and social media content strategy
Video and audio podcast stories
Live online events
A roadmap to make it all work for you.
Request more information about Fictional Twins™ and how to get started building your world.
Who is this for?
Secondary Worlds™ offers a structured yet flexible framework that can be adapted to any industry or organization size. The progressive nature of the program ensures that client teams not only understand the concept of Secondary Worlds but also learn how to apply it for tangible business outcomes. By the end of the program, clients will have a robust Secondary World model that can continually inform their strategic planning and innovation efforts.
Why use fiction?
Using fiction to inform reality and long-term strategic planning might initially seem counterintuitive, but it's a practice grounded in speculative thinking that can offer profound benefits for organizational change management and preparedness. Integrating fiction into strategic planning can be incredibly valuable:
Encourages Out-of-the-Box Thinking
Enhances Scenario Planning
Improves Risk Management
Facilitates Empathy and Customer Insight
Stimulates Long-Term Visioning
Encourages Resilience and Flexibility
Creates a Shared Language and Understanding
Got questions?
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A secondary world framework is an innovative approach that creates parallel, hypothetical environments - Fictional Twins™ - that mirror your organization's reality. It allows your team to safely explore strategic scenarios, test new ideas, and gain valuable insights without the risks associated with real-world experimentation or the time and costs of a digital technology requirement.
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Your business can leverage this program for strategic planning, risk management, innovation, and market expansion. By exploring scenarios in a risk-free secondary world, you can identify potential challenges, uncover new opportunities, and develop forward-thinking strategies that give you a competitive edge. How will you know the product or service you think you need won’t create new or bigger challenges?
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Absolutely! The program is tailored to suit any industry. Our team of expert researchers will work closely with you to understand your specific industry dynamics and create scenarios that are both relevant and challenging, providing valuable insights regardless of your field.
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By practicing in scenario planning and strategic exploration, your business can prepare for market trends, avoid costly pitfalls, and uncover innovative solutions to drive growth and impact. Our approach focuses on the specific value of your return, however you define it and whatever is best for your own economy. You can opt for 10% more on your own. Or you can aim for 10x better with Secondary Worlds™.
