The Continuum
The Continuum is where we publish our research, share what we're building, and stake out the questions worth answering. It’s our lab notebook made public.
Advances in technology and innovation are not a matter of time.
They are a matter of science.
This is the New Science: An open challenge to the funders of research.
Ten years ago, I started sharing my concern with science agencies and research institutions about a possible public affairs scenario so disastrous, it would take at least a generation to recover the public trust. They didn't want to hear it. Frankly, they couldn't afford to. Now it's real.
Support for Your Research and the Future of Science Depends on This One Idea
If you think the old communications playbook still works, think again. If you think facts and truths will stop misinformation, you’re wrong. If you think more evidence will change people's minds, please stop. The old playbook doesn't work in the new world. Facts don’t matter to people who don’t trust the facts. And all the evidence in the universe won’t help you change anyone’s mind.
10 Critical Strategies to Improve Your SciComm Outreach
Here are 10 lesser-known facts about strategic science communications that you should know before launching your public outreach campaign